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How to Get the Most out of Your Packaging

People form attachments to the brands they love. This has a lot to do with the quality of the products made by these brands, of course, but it goes a little deeper than that. Your social media presence, “voice,” chosen influencers, and packaging all contribute to this attachment as well. Think about the iconic robin’s egg blue boxes of Tiffany & Co., for example- many people would recognize these boxes, even if they can’t recognize the jewellery that goes inside them.   Consider what your packaging is saying about your brand and the product it contains. Does it do a phenomenal job of conveying exactly what’s inside? When people try your edibles, are they going to want to dance on...

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